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FEATURED PRODUCTS
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WELLBEING Shampoo
-70%Moisturizing shampoo for all hair types. Gentle, moisturizing shampoo for all hair types, enriched with botanical phytoceuticals known for their antioxidant properties. Cleanses effectively while respecting hair structure and scalp comfort.Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for dark brown or black tones.Color-enhancing conditioner for dark brown or black tones. Alchemic Conditioner Chocolate intensifies and illuminates these natural or colored dark brown shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for warm red or copper tones.Color-enhancing conditioner for warm red and copper tones. Alchemic Conditioner Copper intensifies and illuminates these natural or colored warm red shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing shampoo for cool blonde tones.Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.Regular price $10.80Regular priceUnit price / per
$36.00Sale price $10.80 (-70%) -
Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...Regular price From $11.40Regular priceUnit price / per
$38.00Sale price From $11.40 (-70%) -
Bodifying fortifying fluidLeave on treatment for sensitized or fine hair. It strengthens the hair structure giving vitality and body, making the hair appear silky and shiny.Regular price From $8.70Regular priceUnit price / per
$29.00Sale price From $8.70 (-70%) -
NOUNOU Shampoo
-70%Nourishing shampoo for processed hair Nourishing and strengthening shampoo for processed and brittle hair. This gentle cleanser reinforces weak hair fibers from root to tip, restoring softness, smoothness, and manageability. With regenerative lupin extract, full of proteins that strengthen and repair the hair fiber,...Regular price From $11.40Regular priceUnit price / per$38.00Sale price From $11.40 (-70%) -
NOURISHING Shampoo
-70%Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned. This rich lather sulfate-free...Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%)
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LOVE SMOOTHING Mask
-70%Smoothing fast mask for frizzy hair Fast-acting smoothing mask for thick and coarse frizzy hair. This nourishing treatment provides long-lasting frizz control and makes it easier to achieve sleek, smooth styles. Our mask instantly tames unruly hair to make it smoother. With certified regenerative...Regular price $13.50Regular priceUnit price / per$45.00Sale price $13.50 (-70%) -
Smoothing lightweight milk for frizzy hairLightweight smoothing milk for fine to medium frizzy hair. This leave-on milk delivers a silky finish while enhancing natural shine, offering long-lasting frizz control without weighing hair down. It leaves hair smooth, manageable, and radiant, helping to maintain a...Regular price $9.90Regular priceUnit price / per
$33.00Sale price $9.90 (-70%) -
Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...Regular price From $11.40Regular priceUnit price / per
$38.00Sale price From $11.40 (-70%) -
Smoothing solid shampoo for frizzy hair This smoothing solid shampoo designed for frizzy or coarse hair, provides antifrizz action, enhancing shine and making hair manageable for smooth styling. With regenerative apple extract. it contains carbohydrates that lock in moisture and smoothen hair. Get shiny...Regular price $8.70Regular priceUnit price / per
$29.00Sale price $8.70 (-70%) -
Long Hair Travel Set
-70%Kit designed to stretch and repair long, brittle or damaged hairThe Long Hair Kit is an elasticizing anti-breakage kit for long, brittle or damaged hair. The kit includes MELU Shampoo and Conditioner and a creamy pre-fold spray primer that gives body to the hair...Regular price $15.90Regular priceUnit price / per$53.00Sale price $15.90 (-70%) -
Love Your Style Set
-70%Set for everyday styling The perfect set for everyday styling. MELU Spray primes the hair for the perfect blowout while also serving as a heat protectant and shine enhancer. This is a Dry Wax Finishing Spray adds instant texture and dimension without any stiffness...Regular price $25.50Regular priceUnit price / per$85.00Sale price $25.50 (-70%) -
MELU Serum
-70%Anti-breakage split ends serum for damaged hair Anti-breakage serum for long, very damaged hair with visible split ends. It visibly improves the appearance of split ends by smoothing and sealing them, for a healthier and more polished finish. With regenerative black chickpea extract, it...Regular price $9.90Regular priceUnit price / per$33.00Sale price $9.90 (-70%) -
MINU Hair Serum
-70%Illuminating serum to intensify the cosmetic color of hair. Leave-on serum for all colored hair types. The moisturizing formula is specific to protect the color extending its duration and to give great shine.Regular price $9.60Regular priceUnit price / per$32.00Sale price $9.60 (-70%) -
Moisturizing Balm
-70%Moisturizing balm for soft hairThis lightweight yet nourishing balm is ideal for fine to medium hair, leaving it soft, smooth, and naturally shiny—without any heaviness.Formulated with 91.7% ingredients of natural origin, including organic Safflower oil, it delivers lasting hydration and protection while supporting your hair’s natural vitality. The silky, creamy...Regular price $10.20Regular priceUnit price / per$34.00Sale price $10.20 (-70%) -
Nourishing Oil
-70%Moisturizing oil for all hair and skin typesSeal in the moisture for particularly dehydrated hair and gently nourish the face and body. Hair is left soft, shiny and silky, the skin is left glowing.Regular price $16.50Regular priceUnit price / per$55.00Sale price $16.50 (-70%) -
NOURISHING Shampoo
-70%Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned. This rich lather sulfate-free...Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%) -
OI All In One Milk
-70%Leave-in hydrating treatment controls frizz, protects from heat, and adds shine and softness Our best-selling multi-functional leave-in treatment milk controls frizz, hydrates, protects, and softens, leaving hair shiny and silky. This hydrating milk conditioning spray tames and detangles for a smooth, naturally shiny look. Formulated with Roucou...Regular price From $6.60Regular priceUnit price / per$22.00Sale price From $6.60 (-70%) -
OI Liquid Luster
-70%Water-like treatment for instantly shiny and silky hairA fluid weightless rinse off treatment. It instantly gives extra shine, silkiness and extreme softness to the hair, for a glass-like finish.Regular price $17.10Regular priceUnit price / per$57.00Sale price $17.10 (-70%) -
OI Soufflé
-70%Leave-in liquid-to-foam mousse for radiant shine and full-bodiedDiscover our liquid-to-foam leave-in, specially crafted to add body and shine to even the finest hair without weighing it down. Enriched with the iconic Roucou oil and chicory root extract, this product delivers a silky, light bodifying effect that makes your hair...Regular price From $7.50Regular priceUnit price / per$25.00Sale price From $7.50 (-70%) -
OI Travel Set
-70%A nourishing travel set for all hair types, with a sachetA nourishing travel set for all hair types.The ultimate product combination for all hair types, the OI Travel set is designed for beautiful, shiny and fragrant hair. These bestsellers are perfect for nourishing and...Regular price $17.70Regular priceUnit price / per$59.00Sale price $17.70 (-70%) -
A nourishing travel set for all hair types, with a sachet A nourishing travel set for all hair types. The ultimate product combination for all hair types, the OI Travel Set is designed for beautiful, shiny and fragrant hair. These bestsellers are perfect for...Regular price $17.70Regular priceUnit price / per
$59.00Sale price $17.70 (-70%)