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FEATURED PRODUCTS
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WELLBEING Shampoo
-70%Moisturizing shampoo for all hair types. Gentle, moisturizing shampoo for all hair types, enriched with botanical phytoceuticals known for their antioxidant properties. Cleanses effectively while respecting hair structure and scalp comfort.Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for dark brown or black tones.Color-enhancing conditioner for dark brown or black tones. Alchemic Conditioner Chocolate intensifies and illuminates these natural or colored dark brown shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for warm red or copper tones.Color-enhancing conditioner for warm red and copper tones. Alchemic Conditioner Copper intensifies and illuminates these natural or colored warm red shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing shampoo for cool blonde tones.Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.Regular price $10.80Regular priceUnit price / per
$36.00Sale price $10.80 (-70%) -
Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...Regular price From $11.40Regular priceUnit price / per
$38.00Sale price From $11.40 (-70%) -
Bodifying fortifying fluidLeave on treatment for sensitized or fine hair. It strengthens the hair structure giving vitality and body, making the hair appear silky and shiny.Regular price From $8.70Regular priceUnit price / per
$29.00Sale price From $8.70 (-70%) -
NOUNOU Shampoo
-70%Nourishing shampoo for processed hair Nourishing and strengthening shampoo for processed and brittle hair. This gentle cleanser reinforces weak hair fibers from root to tip, restoring softness, smoothness, and manageability. With regenerative lupin extract, full of proteins that strengthen and repair the hair fiber,...Regular price From $11.40Regular priceUnit price / per$38.00Sale price From $11.40 (-70%) -
NOURISHING Shampoo
-70%Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned. This rich lather sulfate-free...Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%)
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Repairing mask for colored or lightened hair. Part of the new Beautiful Things Line, this repairing and restoring leave-in hair mask protects daily damage while delivering softness, shine, and long-lasting color. Powered by Biomimetic Botanical Filler and Vegan Collagen, it repairs the hair fiber, restores essential lipids, and shields against UV rays, pollution,...Regular price From $12.00Regular priceUnit price / per
$40.00Sale price From $12.00 (-70%) -
Refer your friends and choose your reward!Regular price $49.50Regular priceUnit price / per
$165.00Sale price $49.50 (-70%) -
Reinforcing, brightening treatment for natural or cosmetic blondes Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. This intense cosmetic treatment to reinforce blondes. Thanks to the Biacidic bond complex and the Baobab extract it strengthens...Regular price $12.90Regular priceUnit price / per
$43.00Sale price $12.90 (-70%) -
LOVE CURL Mask
-70%Curl-nourishing fast mask for curly hair Rich curl-enhancing nourishing mask for wavy and curly hair. This fast-acting treatment deeply nourishes hair while enhancing curl shape and definition. With regenerative baobab pulp, it has carbohydrates to lock in moisture, and anti-oxidants to protect it, providing...Regular price $13.50Regular priceUnit price / per$45.00Sale price $13.50 (-70%) -
LOVE SMOOTHING Mask
-70%Smoothing fast mask for frizzy hair Fast-acting smoothing mask for thick and coarse frizzy hair. This nourishing treatment provides long-lasting frizz control and makes it easier to achieve sleek, smooth styles. Our mask instantly tames unruly hair to make it smoother. With certified regenerative...Regular price $13.50Regular priceUnit price / per$45.00Sale price $13.50 (-70%) -
MINU Mask
-70%Illuminating fast mask for colored hair Illuminating color protective fast-acting mask for color-treated hair. This rich yet lightweight formula combines nourishment with anti-breakage action, helping to reinforce weakened strands and reduce the risk of breakage often caused by chemical treatments, brushing, or heat styling....Regular price $13.50Regular priceUnit price / per$45.00Sale price $13.50 (-70%) -
MINU Hair Mask
-70%Illuminating and regenerating mask for colored hair Discover the newly formulated full-size MINU Mask here!Restorative vibrancy mask that delivers extra shine and deep nourishment for color treated hair. It helps prolong the brightness of color treated hair while hydrating and nourishing, leaving hair soft,...Regular price $5.40Regular priceUnit price / per$18.00Sale price $5.40 (-70%) -
NOUNOU Hair Mask
-70%Nourishing and repairing mask for damaged or very dry hair Discover the newly formulated full-size NOUNOU Mask here!Intensively reparative hair mask that deeply nourishes bleached, permed, or relaxed hair. It repairs and hydrates damaged and dry hair while helping detangle, leaving hair nourished, silky, and...Regular price $5.40Regular priceUnit price / per$18.00Sale price $5.40 (-70%) -
NOUNOU Mask
-70%Nourishing fast mask for processed hair Deeply nourishing, strengthening fast-acting mask for processed and brittle hair. This deep treatment delivers intense hydration and repair, restoring softness, resilience, and a healthy feel to damaged strands. With regenerative lupin extract, it has proteins to strengthen and...Regular price $13.50Regular priceUnit price / per$45.00Sale price $13.50 (-70%) -
Restructuring mask with vegetal keratin combined with Biacidic Bond Complex for dry and brittle hair Restructuring mask for damaged hair. Thanks to the vegetal keratin and the Biacidic Bond Complex, it nourishes the roots and hair shaft by strengthening the fibers and protecting it...Regular price $14.70Regular priceUnit price / per
$49.00Sale price $14.70 (-70%) -
Extra moisturizing mask for dry and brittle hairExtra moisturizing and nourishing mask for dull, thick or unruly hair. It deeply moisturizes the hair, making it soft, bright, easy to comb and reinforcing the structure.Regular price $15.00Regular priceUnit price / per
$50.00Sale price $15.00 (-70%) -
OI Hair Butter
-70%Smoothing and nourishing hair butter This Smoothing Hair Butter is a luxurious, silky treatment that instantly nourishes and hydrates all hair types, especially coarse, curly, or frizz-prone strands. Infused with antioxidant-rich Roucou oil, which helps protect against external aggressors, this formula restores softness, shine, and manageability. This rich butter melts into the hair, delivering immediate...Regular price From $6.00Regular priceUnit price / per$20.00Sale price From $6.00 (-70%) -
Replenishing Butter
-70%Deeply moisturizing butter for all hair and skin types This multitasking nourishing butter is designed to deeply moisturize any type of hair while also caring for the skin of your face and body. Its rich, velvety texture melts effortlessly into both skin and strands, with a...Regular price $14.40Regular priceUnit price / per$48.00Sale price $14.40 (-70%) -
SU Hair Mask
-70%Aftersun nourishing replenishing fast hair mask Aftersun nourishing hair mask designed to treat dry or damanged sun-exposed hair, replenishing lost moisture while restoring softness, strength and manageability. With regenerative bitter orange extract, it has a high content of flavonoids and antioxidants, providing effective protection...Regular price $11.10Regular priceUnit price / per$37.00Sale price $11.10 (-70%) -
The Let It Go Circle
-70%Moisturization and softness mask for hair and scalp needing a breakRelaxing scalp and hair mask. A true wellbeing experience: softness, hydration and comfort for hair and scalp needing a break.Regular price $3.90Regular priceUnit price / per$13.00Sale price $3.90 (-70%) -
The Purity Circle
-70%Anti-pollution purifying mask for scalp and hair.Revitalizing, detoxifying and anti-oxidant mask for scalp and hair stressed by environmental factors. It eliminates impurities caused by pollution, dust, heavy metals for a purifying routine.Regular price $3.90Regular priceUnit price / per$13.00Sale price $3.90 (-70%)