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FEATURED PRODUCTS
  • WELLBEING Shampoo Main image
    WELLBEING Shampoo
    Moisturizing shampoo for all hair types. Gentle, moisturizing shampoo for all hair types, enriched with botanical phytoceuticals known for their antioxidant properties. Cleanses effectively while respecting hair structure and scalp comfort.
    $12.00
    $40.00 $12.00 (-70%)
  • ALCHEMIC Conditioner Chocolate Main image
    ALCHEMIC Conditioner Chocolate
    Color-enhancing conditioner for dark brown or black tones.Color-enhancing conditioner for dark brown or black tones. Alchemic Conditioner Chocolate intensifies and illuminates these natural or colored dark brown shades.
    $12.00
    $40.00 $12.00 (-70%)
  • ALCHEMIC Conditioner Copper Main image
    ALCHEMIC Conditioner Copper
    Color-enhancing conditioner for warm red or copper tones.Color-enhancing conditioner for warm red and copper tones. Alchemic Conditioner Copper intensifies and illuminates these natural or colored warm red shades.
    $12.00
    $40.00 $12.00 (-70%)
  • ALCHEMIC Shampoo Silver Main image
    ALCHEMIC Shampoo Silver
    Color-enhancing shampoo for cool blonde tones.Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.
    $10.80
    $36.00 $10.80 (-70%)
  • LOVE SMOOTHING Shampoo Main image LOVE SMOOTHING Shampoo Secondary image
    LOVE SMOOTHING Shampoo
    Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...
    From $11.40
    $38.00 From $11.40 (-70%)
  • Liquid Spell Reinforcing Bodifying Fluid Main image Liquid Spell Reinforcing Bodifying Fluid Secondary image
    Liquid Spell Reinforcing Bodifying Fluid
    Bodifying fortifying fluidLeave on treatment for sensitized or fine hair. It strengthens the hair structure giving vitality and body, making the hair appear silky and shiny.
    From $8.70
    $29.00 From $8.70 (-70%)
  • NOUNOU Shampoo Main image NOUNOU Shampoo Secondary image
    NOUNOU Shampoo
    Nourishing shampoo for processed hair Nourishing and strengthening shampoo for processed and brittle hair. This gentle cleanser reinforces weak hair fibers from root to tip, restoring softness, smoothness, and manageability. With regenerative lupin extract, full of proteins that strengthen and repair the hair fiber,...
    From $11.40
    $38.00 From $11.40 (-70%)
  • NOURISHING Shampoo Main image NOURISHING Shampoo Secondary image
    NOURISHING Shampoo
    Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned. This rich lather sulfate-free...
    $12.00
    $40.00 $12.00 (-70%)
Clear all

FEATURED PRODUCTS
  • WELLBEING Shampoo Main image
    WELLBEING Shampoo
    Moisturizing shampoo for all hair types. Gentle, moisturizing shampoo for all hair types, enriched with botanical phytoceuticals known for their antioxidant properties. Cleanses effectively while respecting hair structure and scalp comfort.
    $12.00
    $40.00 $12.00 (-70%)
  • ALCHEMIC Conditioner Chocolate Main image
    ALCHEMIC Conditioner Chocolate
    Color-enhancing conditioner for dark brown or black tones.Color-enhancing conditioner for dark brown or black tones. Alchemic Conditioner Chocolate intensifies and illuminates these natural or colored dark brown shades.
    $12.00
    $40.00 $12.00 (-70%)
  • ALCHEMIC Conditioner Copper Main image
    ALCHEMIC Conditioner Copper
    Color-enhancing conditioner for warm red or copper tones.Color-enhancing conditioner for warm red and copper tones. Alchemic Conditioner Copper intensifies and illuminates these natural or colored warm red shades.
    $12.00
    $40.00 $12.00 (-70%)
  • ALCHEMIC Shampoo Silver Main image
    ALCHEMIC Shampoo Silver
    Color-enhancing shampoo for cool blonde tones.Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.
    $10.80
    $36.00 $10.80 (-70%)
  • LOVE SMOOTHING Shampoo Main image LOVE SMOOTHING Shampoo Secondary image
    LOVE SMOOTHING Shampoo
    Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...
    From $11.40
    $38.00 From $11.40 (-70%)
  • Liquid Spell Reinforcing Bodifying Fluid Main image Liquid Spell Reinforcing Bodifying Fluid Secondary image
    Liquid Spell Reinforcing Bodifying Fluid
    Bodifying fortifying fluidLeave on treatment for sensitized or fine hair. It strengthens the hair structure giving vitality and body, making the hair appear silky and shiny.
    From $8.70
    $29.00 From $8.70 (-70%)
  • NOUNOU Shampoo Main image NOUNOU Shampoo Secondary image
    NOUNOU Shampoo
    Nourishing shampoo for processed hair Nourishing and strengthening shampoo for processed and brittle hair. This gentle cleanser reinforces weak hair fibers from root to tip, restoring softness, smoothness, and manageability. With regenerative lupin extract, full of proteins that strengthen and repair the hair fiber,...
    From $11.40
    $38.00 From $11.40 (-70%)
  • NOURISHING Shampoo Main image NOURISHING Shampoo Secondary image
    NOURISHING Shampoo
    Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned. This rich lather sulfate-free...
    $12.00
    $40.00 $12.00 (-70%)
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  • Easy Braided Curls Set Main image
    Easy Braided Curls Set
    Haircare set for high-shine and all-day frizz protection.Rich OI Hair Butter and silky OI Oil -perfectly setting the stage for full, luxurious DIY curls.Want bouncy, defined curls? You can turn to an easy DIY hair routine. After using OI Hair Butter on damp hair...
    $32.70
    $109.00 $32.70 (-70%)
  • Frizz-Free Waves Trio Main image
    Frizz-Free Waves Trio
    Taming trio for soft, effortless waves Tame frizz, add shine, and create effortless texture. LOVE SMOOTHING Serum calms, protects and softens, OI Oil gives luminous shine, and Dry Wax Finishing Spray adds touchable movement and beachy dimension. "A few drops of OI Oil adds...
    $39.30
    $131.00 $39.30 (-70%)
  • Energize & Detangle Main image
    Energize & Detangle
    Revitalizing routine to boost scalp health and hair strengthRevitalize your scalp and strengthen fragile hair with the Energize & Detangle set. Cleanse and refresh with Energizing Shampoo, formulated to stimulate and invigorate the scalp. Use the Landkeeper Brush for effortless, breakage-free detangling. Complete your...
    $35.40
    $118.00 $35.40 (-70%)
  • Elegant Tropic Forest Gift Set for All Hair Types Main image Elegant Tropic Forest Gift Set for All Hair Types Secondary image
    Elegant Tropic Forest Gift Set for All Hair Types
    The perfect extraordinary beauty set for amazing shine and beauty to the hair. Celebrate the festive season with the ultimate gift of beauty and care. The OI Discovery Gift Set features travel-sized versions of our best-selling OI line—ideal for gifting or indulging yourself during the holidays.Thoughtfully...
    $18.90
    $63.00 $18.90 (-70%)
  • Emergency Essentials Set Main image
    Emergency Essentials Set
    $20.40
    $68.00 $20.40 (-70%)
  • Give a Gift, Get a Gift Main image
    Give a Gift, Get a Gift
    Refer your friends and choose your reward!
    $49.50
    $165.00 $49.50 (-70%)
  • HEART OF GLASS Sheer Glaze Main image
    HEART OF GLASS Sheer Glaze
    Brightening thermal fluid for natural or cosmetic blondes, with UV protection Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. Brightening thermal leave-on fluid for blondes. Provides hydration, shine, and heat protection. Thanks to the patented Fortifying...
    $12.30
    $41.00 $12.30 (-70%)
  • HEART OF GLASS Instant Bonding Glow Main image HEART OF GLASS Instant Bonding Glow Secondary image
    HEART OF GLASS Instant Bonding Glow
    Reinforcing extra-shine serum for natural and treated blondes Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. Extra-shine fast acting serum to reinforce blondes. Thanks to the innovative formula enriched with Biacidic bond complex and...
    $16.20
    $54.00 $16.20 (-70%)
  • HEART OF GLASS Intense Treatment Main image HEART OF GLASS Intense Treatment Secondary image
    HEART OF GLASS Intense Treatment
    Reinforcing, brightening treatment for natural or cosmetic blondes Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. This intense cosmetic treatment to reinforce blondes. Thanks to the Biacidic bond complex and the Baobab extract it strengthens...
    $12.90
    $43.00 $12.90 (-70%)
  • HEART OF GLASS Rich Conditioner Main image HEART OF GLASS Rich Conditioner Secondary image
    HEART OF GLASS Rich Conditioner
    Fortifying, enhancing conditioner for natural or cosmetic blondes Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. This blonde-enhancing conditioner provides deep nourishment and fortifying care for your hair, helping to strengthen each strand with the powerful Biacidic...
    From $5.70
    $19.00 From $5.70 (-70%)
  • Gray Care Set Main image
    Gray Care Set
    Illuminating set for silver hair A routine designed to enhance gray, platinum, and silver-toned hair. Protecting color and extending its longevity, these three essentials leave hair shiny, soft, and  illuminated. The purple formula of Alchemic Shampoo Silver and Alchemic Conditioner Silver intensify and tone...
    $44.70
    $149.00 $44.70 (-70%)
  • Hair Refresher Main image
    Hair Refresher
    Dry cleansing shampoo that does not require waterCleansing spray to refresh and clean the hair without using water. It absorbs the excess sebum, and gives immediate body to the hair.
    $10.20
    $34.00 $10.20 (-70%)
  • Hair Refresher Main image
    Hair Refresher
    Dry cleansing shampoo that does not require waterCleansing spray to refresh and clean the hair without using water. It absorbs the excess sebum, and gives immediate body to the hair.
    $10.20
    $34.00 $10.20 (-70%)
  • Healthy Shine Set Main image
    Healthy Shine Set
    Set for nourishing and hydrating dry hair The Healthy Shine Set is a restorative set of products for dry hair. NOUNOU Shampoo and MOMO Conditioner nourish, hydrate, and soften. OI Oil adds shine and protection for the hair either as a leave-in treatment or...
    $41.40
    $138.00 $41.40 (-70%)
  • HEART OF GLASS Silkening Chelating Shampoo Main image HEART OF GLASS Silkening Chelating Shampoo Secondary image
    HEART OF GLASS Silkening Chelating Shampoo
    Enhancing shampoo for blonde hair Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. Shampoo for natural and treated blonde hair. It gently cleanses, removing buildup and hard water metals residue, preserving hair colour and preventing unwanted shifts in tone....
    From $5.40
    $18.00 From $5.40 (-70%)
  • Heart of Glass Set Main image
    Heart of Glass Set
    Nourishing haircare set to illuminate and brighten blonde care, while protecting from heat damage Nourishing essentials to keep your blonde locks healthy. Your blonde at its best set. Maintain the health and beauty of your blonde strands with this perfect three step regimen.
    $39.60
    $132.00 $39.60 (-70%)