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FEATURED PRODUCTS
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WELLBEING Shampoo
-70%Moisturizing shampoo for all hair types. Gentle, moisturizing shampoo for all hair types, enriched with botanical phytoceuticals known for their antioxidant properties. Cleanses effectively while respecting hair structure and scalp comfort.Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for dark brown or black tones.Color-enhancing conditioner for dark brown or black tones. Alchemic Conditioner Chocolate intensifies and illuminates these natural or colored dark brown shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for warm red or copper tones.Color-enhancing conditioner for warm red and copper tones. Alchemic Conditioner Copper intensifies and illuminates these natural or colored warm red shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing shampoo for cool blonde tones.Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.Regular price $10.80Regular priceUnit price / per
$36.00Sale price $10.80 (-70%) -
Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...Regular price From $11.40Regular priceUnit price / per
$38.00Sale price From $11.40 (-70%) -
Bodifying fortifying fluidLeave on treatment for sensitized or fine hair. It strengthens the hair structure giving vitality and body, making the hair appear silky and shiny.Regular price From $8.70Regular priceUnit price / per
$29.00Sale price From $8.70 (-70%) -
NOUNOU Shampoo
-70%Nourishing shampoo for processed hair Nourishing and strengthening shampoo for processed and brittle hair. This gentle cleanser reinforces weak hair fibers from root to tip, restoring softness, smoothness, and manageability. With regenerative lupin extract, full of proteins that strengthen and repair the hair fiber,...Regular price From $11.40Regular priceUnit price / per$38.00Sale price From $11.40 (-70%) -
NOURISHING Shampoo
-70%Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned. This rich lather sulfate-free...Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%)
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OI All In One Milk
-70%Leave-in hydrating treatment controls frizz, protects from heat, and adds shine and softness Our best-selling multi-functional leave-in treatment milk controls frizz, hydrates, protects, and softens, leaving hair shiny and silky. This hydrating milk conditioning spray tames and detangles for a smooth, naturally shiny look. Formulated with Roucou...Regular price From $6.60Regular priceUnit price / per$22.00Sale price From $6.60 (-70%) -
OI Soufflé
-70%Leave-in liquid-to-foam mousse for radiant shine and full-bodiedDiscover our liquid-to-foam leave-in, specially crafted to add body and shine to even the finest hair without weighing it down. Enriched with the iconic Roucou oil and chicory root extract, this product delivers a silky, light bodifying effect that makes your hair...Regular price From $7.50Regular priceUnit price / per$25.00Sale price From $7.50 (-70%) -
Liquid cleansing treatment for greasy scalpLiquid scalp treatment to effectively contrast sebum hyperproduction, for greasy scalp and heavy hair. It promotes the mainteinance of a healthy scalp without the rebound effect often associated with sebum regulating treatments.Regular price $12.90Regular priceUnit price / per
$43.00Sale price $12.90 (-70%) -
Professional longevity serum for all scalp and hair types It helps maintain the wellbeing of scalp and hair, promoting their longevity and natural beauty. The hair is softer, shinier and full-bodied.Regular price $15.90Regular priceUnit price / per
$53.00Sale price $15.90 (-70%) -
Replumping and compacting serum for all hair typesLeave-in treatment. It compacts, invigorates and replumps the structure of hair that leaves it looking full and shiny. It enables the styling to last longer with a lasting anti-humidity effect.Regular price $18.60Regular priceUnit price / per
$62.00Sale price $18.60 (-70%) -
SU Hair Milk
-70%Protective hydrating milk for sun-exposed hair Leave-on protective hair milk formulated to preserve hair integrity during sun exposure. This lightweight formula keeps hair soft, shiny and easy to comb even after extended time in the sun, with a lightweight feel. With regenerative bitter orange...Regular price From $6.00Regular priceUnit price / per$20.00Sale price From $6.00 (-70%) -
This is a Primer
-70%Anti-humidity bodifying tonic to support the fold in a natural way Leave-in spray that primes hair for a perfect blowout. It serves as a heat protectant spray for temperatures up to 230°C / 450°F, an anti-humidity barrier, and a shine-enhancer, reducing styling time.Regular price From $6.00Regular priceUnit price / per$20.00Sale price From $6.00 (-70%)