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WELLBEING Shampoo
-70%Moisturizing shampoo for all hair types. Gentle, moisturizing shampoo for all hair types, enriched with botanical phytoceuticals known for their antioxidant properties. Cleanses effectively while respecting hair structure and scalp comfort.Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for dark brown or black tones.Color-enhancing conditioner for dark brown or black tones. Alchemic Conditioner Chocolate intensifies and illuminates these natural or colored dark brown shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for warm red or copper tones.Color-enhancing conditioner for warm red and copper tones. Alchemic Conditioner Copper intensifies and illuminates these natural or colored warm red shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing shampoo for cool blonde tones.Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.Regular price $10.80Regular priceUnit price / per
$36.00Sale price $10.80 (-70%) -
Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...Regular price From $11.40Regular priceUnit price / per
$38.00Sale price From $11.40 (-70%) -
Bodifying fortifying fluidLeave on treatment for sensitized or fine hair. It strengthens the hair structure giving vitality and body, making the hair appear silky and shiny.Regular price From $8.70Regular priceUnit price / per
$29.00Sale price From $8.70 (-70%) -
NOUNOU Shampoo
-70%Nourishing shampoo for processed hair Nourishing and strengthening shampoo for processed and brittle hair. This gentle cleanser reinforces weak hair fibers from root to tip, restoring softness, smoothness, and manageability. With regenerative lupin extract, full of proteins that strengthen and repair the hair fiber,...Regular price From $11.40Regular priceUnit price / per$38.00Sale price From $11.40 (-70%) -
NOURISHING Shampoo
-70%Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned. This rich lather sulfate-free...Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%)
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For piecey, defined texture and hold.For piecey, defined texture and hold. This Is A Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down.Regular price From $6.30Regular priceUnit price / per
$21.00Sale price From $6.30 (-70%) -
For styles that hold up against humidity, time and movement For styles that hold up against humidity, time and movement. This Is An Extra Strong Hairspray locks hair into place for as long as need be, without leaving residue or stickiness.Regular price $13.50Regular priceUnit price / per
$45.00Sale price $13.50 (-70%) -
Styling hairspray for medium-hold, reworkable looks This lightweight, residue-free hairspray offers flexible, medium hold for natural-looking styles that last all day. Ideal for all hair types and textures, it tames frizz without feeling stiff or sticky. The fine mist is easy to apply and brushes out effortlessly,...Regular price From $6.30Regular priceUnit price / per
$21.00Sale price From $6.30 (-70%) -
Invisible strong hold hairspray Invisible strong hold hairspray gives the hair humidity-resistant structure without weighing it down. Easy to work with and wash out.Regular price $13.50Regular priceUnit price / per
$45.00Sale price $13.50 (-70%) -
Glossy mist for shiny and velvety hair. Glossy mist for shiny and velvety hair, adding shine and fighting frizz without weighing hair down.Regular price $12.30Regular priceUnit price / per
$41.00Sale price $12.30 (-70%) -
For adding a hydrating and defining boost to curls.Add hydration and define your curls with our curl defining mousse. Keep the curl bouncy and nourished without the added frizz.Regular price $11.10Regular priceUnit price / per
$37.00Sale price $11.10 (-70%) -
Leave-in serum ideal for flexible, curly looks This curl-enhancing, leave-in serum creates bouncy, defined curls without weighing hair down. It smooths unruly curls while promoting lightness and bounce. Its light hold and workability, combined with frizz-fighting power, make it the best serum for wavy to...Regular price From $5.40Regular priceUnit price / per
$18.00Sale price From $5.40 (-70%) -
Non-aerosol hairspray for brushable hold and natural finish.A humidity-resistant, flexible non-aerosol hairspray for brushable hold and a natural, touchable finish.Regular price $12.60Regular priceUnit price / per
$42.00Sale price $12.60 (-70%) -
Transformative gel- to-oil for well-defined, hydrated curls. Ideal for curly to coily hair A transformative gel-to-oil treatment, with hydrating properties for curl shape and definition. The Extreme Moisturizing factor in the formula provides moisture to the strand controlling frizz while the Extreme Bounce Factor provides definition, leaving the hair naturally...Regular price $10.20Regular priceUnit price / per
$34.00Sale price $10.20 (-70%) -
Dry wax, ideal to style short as well as longer looks, it promotes instant undone texture, natural definition and dimension, with a satin-matte finishAchieve a satin-matte, wax-like finish with the lightness of a spray for easy control and styling. Ideal for short or long...Regular price $12.30Regular priceUnit price / per
$41.00Sale price $12.30 (-70%) -
For creating sleek styles and defined texture.For creating sleek styles and defined texture with medium hold. This Is A Medium Hold Finishing Gum is a workable, lightweight styling gum without any sticky or greasy residue.Regular price $10.80Regular priceUnit price / per
$36.00Sale price $10.80 (-70%) -
For creating workable texture, particularly on short hair.Create a workable texture to style short hair. Lightweight formula that allows you to style and rework your hair, without any sticky or greasy residue.Regular price $10.80Regular priceUnit price / per
$36.00Sale price $10.80 (-70%) -
Strong-hold invisible hairspray that resists humidity Invisible strong hold hairspray characterized by an ultra-fine mist. It dries quickly, resists humidity and preserves the natural movement of the hair, without stiffening or weighing it down.Regular price $13.50Regular priceUnit price / per
$45.00Sale price $13.50 (-70%) -
This is a Primer
-70%Anti-humidity bodifying tonic to support the fold in a natural way Leave-in spray that primes hair for a perfect blowout. It serves as a heat protectant spray for temperatures up to 230°C / 450°F, an anti-humidity barrier, and a shine-enhancer, reducing styling time.Regular price From $6.00Regular priceUnit price / per$20.00Sale price From $6.00 (-70%) -
For structured and full-bodied wet looks.For great definition without the stiffness. Our medium hold defining gel gives body and elasticity to curls, dries quickly and eliminates frizz.Regular price $9.60Regular priceUnit price / per
$32.00Sale price $9.60 (-70%) -
For creating a perfectly straight-haired look.For creating a perfectly straight-haired look. This Is A Relaxing Moisturizing Fluid adds shine, eliminates frizz, moisturizes hair, and protects against humidity.Regular price $9.60Regular priceUnit price / per
$32.00Sale price $9.60 (-70%)