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FEATURED PRODUCTS
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Moisturizing shampoo for all hair types. Gentle, moisturizing shampoo for all hair types, enriched with botanical phytoceuticals known for their antioxidant properties. Cleanses effectively while respecting hair structure and scalp comfort.Regular price $12.00Regular priceUnit price per
$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for dark brown or black tones.Color-enhancing conditioner for dark brown or black tones. Alchemic Conditioner Chocolate intensifies and illuminates these natural or colored dark brown shades.Regular price $12.00Regular priceUnit price per
$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for warm red or copper tones.Color-enhancing conditioner for warm red and copper tones. Alchemic Conditioner Copper intensifies and illuminates these natural or colored warm red shades.Regular price $12.00Regular priceUnit price per
$40.00Sale price $12.00 (-70%) -
Color-enhancing shampoo for cool blonde tones.Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.Regular price $10.80Regular priceUnit price per
$36.00Sale price $10.80 (-70%) -
Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...Regular price From $11.40Regular priceUnit price per
$38.00Sale price From $11.40 (-70%) -
Bodifying fortifying fluidLeave on treatment for sensitized or fine hair. It strengthens the hair structure giving vitality and body, making the hair appear silky and shiny.Regular price From $8.70Regular priceUnit price per
$29.00Sale price From $8.70 (-70%) -
Nourishing shampoo for processed hair Nourishing and strengthening shampoo for processed and brittle hair. This gentle cleanser reinforces weak hair fibers from root to tip, restoring softness, smoothness, and manageability. With regenerative lupin extract, full of proteins that strengthen and repair the hair fiber,...Regular price From $11.40Regular priceUnit price per
$38.00Sale price From $11.40 (-70%) -
Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned. This rich lather sulfate-free...Regular price $12.00Regular priceUnit price per
$40.00Sale price $12.00 (-70%)
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Styling set for defined curls and coils Embrace the natural shape and definition of your curls without losing volume or softness. This easy styling trio showcases the length of your curls or coils while holding onto ample definition for lasting looks. More Inside Medium...Regular price $32.10Regular priceUnit price per
$107.00Sale price $32.10 (-70%) -
Luxurious Detangling Kit for All Hair Types Tame knots and tangles with this OI-powered trio. Designed for shine, hydration, and softness, this kit will leave hair combable and light. Ideal for all hair types and daily use.Regular price $26.40Regular priceUnit price per
$88.00Sale price $26.40 (-70%) -
Kit designed to nourish and restore softness to hairThe combination of NOUNOU Shampoo and Conditioner gently cleanses the hair, giving deep nourishment, hydration and restoring a natural softness. It is recommended to use once a week the mask for damaged hair "The Renaissance circle"...Regular price $13.80Regular priceUnit price per
$46.00Sale price $13.80 (-70%) -
Kit designed to deeply moisturize hairThe OI kit contains a combination of products perfect for everyone, ideal for obtaining shiny and fragrant hair. These bestsellers are also the perfect choice for nourishing and softening the hair.Regular price $13.80Regular priceUnit price per
$46.00Sale price $13.80 (-70%) -
Serum for scalp and fragile hair prone to falling out Serum for hair loss due to androgenetic factors. Its formula improves the scalp tone, controls the hyper-production of sebum, and reduces the hair loss improving hair density and thickness. Powered by a Hair Energy...Regular price $19.80Regular priceUnit price per
$66.00Sale price $19.80 (-70%) -
Revitalizing mild shampoo for fragile scalp and hair prone to falling out Our mild shampoo for fragile scalp and hair, prone to falling. It moisturizes and stimulates for shiny, invigorated, and healthy hair without breakage. Reinforces weak hair, preventing breakage, and reinvigorates the scalp...Regular price $12.00Regular priceUnit price per
$40.00Sale price $12.00 (-70%) -
Seasonal treatment for scalp and fragile, thinning hair Regenerating serum recommended for hair loss due to stress and seasonal factors, and also as a preventive treatment. It reduces hair loss and improves hair density and body.Regular price $18.60Regular priceUnit price per
$62.00Sale price $18.60 (-70%) -
Haircare set for high-shine and all-day frizz protection.Rich OI Hair Butter and silky OI Oil -perfectly setting the stage for full, luxurious DIY curls.Want bouncy, defined curls? You can turn to an easy DIY hair routine. After using OI Hair Butter on damp hair...Regular price $32.70Regular priceUnit price per
$109.00Sale price $32.70 (-70%) -
Taming trio for soft, effortless waves Tame frizz, add shine, and create effortless texture. LOVE SMOOTHING Serum calms, protects and softens, OI Oil gives luminous shine, and Dry Wax Finishing Spray adds touchable movement and beachy dimension. "A few drops of OI Oil adds...Regular price $39.30Regular priceUnit price per
$131.00Sale price $39.30 (-70%) -
Revitalizing routine to boost scalp health and hair strengthRevitalize your scalp and strengthen fragile hair with the Energize & Detangle set. Cleanse and refresh with Energizing Shampoo, formulated to stimulate and invigorate the scalp. Use the Landkeeper Brush for effortless, breakage-free detangling. Complete your...Regular price $35.40Regular priceUnit price per
$118.00Sale price $35.40 (-70%) -
The perfect extraordinary beauty set for amazing shine and beauty to the hair. Celebrate the festive season with the ultimate gift of beauty and care. The OI Discovery Gift Set features travel-sized versions of our best-selling OI line—ideal for gifting or indulging yourself during the holidays.Thoughtfully...Regular price $18.90Regular priceUnit price per
$63.00Sale price $18.90 (-70%) -
Regular price $20.40Regular priceUnit price per
$68.00Sale price $20.40 (-70%) -
Refer your friends and choose your reward!Regular price $49.50Regular priceUnit price per
$165.00Sale price $49.50 (-70%) -
Brightening thermal fluid for natural or cosmetic blondes, with UV protection Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. Brightening thermal leave-on fluid for blondes. Provides hydration, shine, and heat protection. Thanks to the patented Fortifying...Regular price $12.30Regular priceUnit price per
$41.00Sale price $12.30 (-70%) -
Reinforcing extra-shine serum for natural and treated blondes Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. Extra-shine fast acting serum to reinforce blondes. Thanks to the innovative formula enriched with Biacidic bond complex and...Regular price $16.20Regular priceUnit price per
$54.00Sale price $16.20 (-70%) -
Reinforcing, brightening treatment for natural or cosmetic blondes Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. This intense cosmetic treatment to reinforce blondes. Thanks to the Biacidic bond complex and the Baobab extract it strengthens...Regular price $12.90Regular priceUnit price per
$43.00Sale price $12.90 (-70%)
