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FEATURED PRODUCTS
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Moisturizing shampoo for all hair types. Gentle, moisturizing shampoo for all hair types, enriched with botanical phytoceuticals known for their antioxidant properties. Cleanses effectively while respecting hair structure and scalp comfort.Regular price $12.00Regular priceUnit price per
$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for dark brown or black tones.Color-enhancing conditioner for dark brown or black tones. Alchemic Conditioner Chocolate intensifies and illuminates these natural or colored dark brown shades.Regular price $12.00Regular priceUnit price per
$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for warm red or copper tones.Color-enhancing conditioner for warm red and copper tones. Alchemic Conditioner Copper intensifies and illuminates these natural or colored warm red shades.Regular price $12.00Regular priceUnit price per
$40.00Sale price $12.00 (-70%) -
Color-enhancing shampoo for cool blonde tones.Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.Regular price $10.80Regular priceUnit price per
$36.00Sale price $10.80 (-70%) -
Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...Regular price From $11.40Regular priceUnit price per
$38.00Sale price From $11.40 (-70%) -
Bodifying fortifying fluidLeave on treatment for sensitized or fine hair. It strengthens the hair structure giving vitality and body, making the hair appear silky and shiny.Regular price From $8.70Regular priceUnit price per
$29.00Sale price From $8.70 (-70%) -
Nourishing shampoo for processed hair Nourishing and strengthening shampoo for processed and brittle hair. This gentle cleanser reinforces weak hair fibers from root to tip, restoring softness, smoothness, and manageability. With regenerative lupin extract, full of proteins that strengthen and repair the hair fiber,...Regular price From $11.40Regular priceUnit price per
$38.00Sale price From $11.40 (-70%) -
Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned. This rich lather sulfate-free...Regular price $12.00Regular priceUnit price per
$40.00Sale price $12.00 (-70%)
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Elasticizing and revitalizing treatment for wavy or curly hair. Elasticizing and revitalizing spray for wavy or curly hair. It boosts the vitality and elasticity of curls between shampoos and controls frizz.Regular price $11.70Regular priceUnit price per
$39.00Sale price $11.70 (-70%) -
Curl-enhancing shampoo for curly hair Curl-enhancing moisturizing shampoo for wavy and curly hair. This gentle cleanser hydrates and preps hair for further treatments. It enhances the natural elasticity of curls, leaving them bouncy, soft, and shiny. With regenerative baobab pulp, it has carbohydrates to...Regular price From $11.40Regular priceUnit price per
$38.00Sale price From $11.40 (-70%) -
Smoothing fast conditioner for frizzy hair Fast-acting smoothing conditioner for thick, and coarse frizzy hair, transforms unruly locks into smooth, manageable hair, enhancing overall hair smoothness and shine. With certified regenerative apple pulp extract containing carbohydrates and antioxidants, it provides deep hydration and effective...Regular price $12.90Regular priceUnit price per
$43.00Sale price $12.90 (-70%) -
Curl-enhancing shampoo for curly hair Curl-enhancing moisturizing shampoo for wavy and curly hair. This gentle cleanser hydrates and preps hair for further treatments. It enhances the natural elasticity of curls, leaving them bouncy, soft, and shiny. With regenerative baobab pulp, it has carbohydrates to...Regular price $14.16Regular priceUnit price per
$47.20Sale price $14.16 (-70%) -
Smoothing conditioner to tame coarse or frizzy hair Discover the newly formulated full-size LOVE SMOOTHING Conditioner here!This anti-frizz smoothing conditioner tames coarse, frizzy or unruly hair, leaving hair controlled, combable and shiny for a sleek, smooth look. Infused with Minuta Olive extract from Slow Food...Regular price $5.10Regular priceUnit price per
$17.00Sale price $5.10 (-70%) -
Smoothing anti-frizz cream for frizzy or unruly hair Leave-on cream to smooth frizzy, unruly or wavy hair. The formula moisturizes in an invisible way without weighing it down. The hair is soft, easy to comb and shiny.Regular price $9.90Regular priceUnit price per
$33.00Sale price $9.90 (-70%) -
Routine for frizz-free, smooth, and shiny hair Discover the LOVE SMOOTHING discovery kit, a travel-sized duo designed to tame frizz and leave hair smooth, soft, and shiny. The LOVE SMOOTHING shampoo gently cleanses while controlling frizz, and the LOVE SMOOTHING conditioner hydrates and enhances...Regular price $8.40Regular priceUnit price per
$28.00Sale price $8.40 (-70%) -
Shampoo and conditioner set for coarse hair Routine for coarse or frizzy hair complete with LOVE SMOOTHING Shampoo, LOVE SMOOTHING Conditioner, and a convenient LOVE SMOOTHING Shampoo Refill Pouch so you never run out of good hair days! This set gently cleanses while helping...Regular price $42.00Regular priceUnit price per
$140.00Sale price $42.00 (-70%) -
Smoothing fast mask for frizzy hair Fast-acting smoothing mask for thick and coarse frizzy hair. This nourishing treatment provides long-lasting frizz control and makes it easier to achieve sleek, smooth styles. Our mask instantly tames unruly hair to make it smoother. With certified regenerative...Regular price $13.50Regular priceUnit price per
$45.00Sale price $13.50 (-70%) -
Smoothing routine to tame coarse or frizzy hair Shampoo and conditioner duo for coarse or frizzy hair. This LOVE SMOOTHING routine gently cleanses while helping tame unruly strands for a sleek, polished finish. Infused with Regenerative Organic Certified™ apple pulp extract, these formulas nourish...Regular price $30.60Regular priceUnit price per
$102.00Sale price $30.60 (-70%) -
Smoothing lightweight milk for frizzy hairLightweight smoothing milk for fine to medium frizzy hair. This leave-on milk delivers a silky finish while enhancing natural shine, offering long-lasting frizz control without weighing hair down. It leaves hair smooth, manageable, and radiant, helping to maintain a...Regular price $9.90Regular priceUnit price per
$33.00Sale price $9.90 (-70%) -
Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...Regular price From $11.40Regular priceUnit price per
$38.00Sale price From $11.40 (-70%) -
Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...Regular price $14.16Regular priceUnit price per
$47.20Sale price $14.16 (-70%) -
Smoothing shampoo for coarse or frizzy hair Discover the newly formulated full-size LOVE SMOOTHING Shampoo here!This foaming and creamy shampoo for coarse or frizzy hair gently cleanses your hair, keeping unruly hair looking smooth, sleek and shiny. It is infused with Minuta olive extract,...Regular price $4.80Regular priceUnit price per
$16.00Sale price $4.80 (-70%) -
Smoothing solid shampoo for frizzy hair This smoothing solid shampoo designed for frizzy or coarse hair, provides antifrizz action, enhancing shine and making hair manageable for smooth styling. With regenerative apple extract. it contains carbohydrates that lock in moisture and smoothen hair. Get shiny...Regular price $8.70Regular priceUnit price per
$29.00Sale price $8.70 (-70%) -
Smoothing heat protectant serum for frizzy hairHydrating smoothing serum for thick and coarse frizzy hair. This lightweight leave-on serum gives long-lasting frizz protection with light control and locks in moisture for hair that's softer, shinier, and visibly smoother. Perfect for taming flyaways and managing...Regular price $9.90Regular priceUnit price per
$33.00Sale price $9.90 (-70%)
